Symmetry Group has brought some much needed success for Pakistan at the prestigious “Agency of the Year awards 2012” that were recently held in Singapore. The Symmetry Group, comprising of Symmetry Digital, Creative Jin and Iris Digital, bagged 4 awards.
In the press conference held at Southend Club on February 2, 2013 the management presented details about the event and shared their success story. The “Agency of the Year” is a prestigious award that is well recognized internationally. Digital agencies from round the globe participate and there is a comprehensive screening process that ultimately leads to final selection. There are various categories, including a Pakistan specific sub-category within South Asia that was completely dominated by Symmetry Group. The group not just bagged all three awards from Pakistan category but was also awarded “South Asia Digital Agency of the Year”.
The significance of this achievement cannot ignored or understated. The world has moved on from traditional media to digital and social media at a rapid pace. When most digital agencies started working in Pakistan, the scenario here was much different and way behind to the likes of USA and even our neighbor India. In the past couple of years there has been a significant development in the digital and social media scenarios of Pakistan. As internet has become more accessible, as more people have gained easy access to digital content and as the consumption of digital content as phenomenally increased, so has the work and performance of digital agencies that often apply 360 degree marketing campaigns with great care and effort.
With these awards, Symmetry Group has left a mark on the international community that Pakistan is not a country going backward as most believe. There is more to this country and the progress is going to continue with each passing day despite all difficulties. All things considered, these awards have been a great achievement for both Symmetry and Pakistan for which their team deserve an applause.