Ash Lamour Brand Launch

I had the good fortune of visiting Dawn Lifestyle exhibition at Expo Center Karachi this year. The last I visited this exhibition was back in 2006 when I was a volunteer to organize and manage the exhibition. Handling thousands of people daily for 3 consecutive days was enough motivation for me to not visit again for these past years, but the launch of Ash Lamour forced the lazy me to step out from my comfort zone and enter the hustle and bustle of Dawn Lifestyle.